Some things never go out of style - a vintage Chanel suit or a Harley Davidson motorcycle. These are quality items, designed to have lasting power. They ignore five-minute trends and focus on long-term style and usability.
This is the key to evergreen content as well.
The term evergreen content means content that does not date - like that classic Chanel suit, it can be taken out again and again.
This is the key to a successful blog.
While posts can and should respond to trends and needs of the time, we should ensure a high percentage of evergreen content as well.
Evergreen content can be shared over and over again with old audiences and new. A blog post from three years ago may still be relevant to a whole new set of clients who have not seen it yet.
While you don’t post the same information on your blog, you can keep re-posting evergreen content on social media.
It is common to post and re-post information on Twitter, for example. The Twitterverse is so vast that it would be impossible for all of your followers to see all of your posts. Evergreen content allows you to try those posts at different times to see if they can find new audiences.
It also demonstrates your authority in the field. If you share content from three years ago you demonstrate not only the longevity of your involvement in your chosen field, but also the lasting power of your ideas.
So, to sum up:
- Certainly respond to needs and trends that apply to you
- Attempt to have a high percentage of content that does not depend on trends and can be re-used at other times.
- Share content on social media and re-share within reason (see my blog on posting and sharing here)
This blog post was originally posted on www.mypersonalblogger.com.au
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