Sunday 21 June 2015

Seven Ways a Blog Promotes You Professionally

Are you looking for your dream job?  Do you want to break into the acting industry, or modelling, writing, art and so on?  Have you considered a blog as a way to promote yourself professionally?

A blog is a terrific promotional tool. It could make the difference between getting that break and it going to someone else. 

Here are seven reasons why a blog can help you stand out from the crowd professionally:

Show Your Passion

A blog is a great tool to help others see how passionate you are about your field of experience. Show that you are aware of new trends, or talk about new and upcoming projects.  An interest in this could get you into an interview - so make sure you put a link to your blog on your resume.

Demonstrate What You Can Do to Potential Clients and Employers

If I am looking for a band for my wedding, I would love to see pictures, footage and stories or recent events.  Put other kinds of work samples on your blog too - great moments in teaching or training or investment banking… whatever you are great at.  A blog is basically an online journal - so it’s appropriate to talk about your achievements. Use your blog to show your authority in your field.

Stay Visible

A weekly blog gives you something to share with fans, supporters and followers on a regular basis.  Whether they subscribe to your blog, like your Facebook page or are on your email list, a fresh blog entry is another opportunity to remind them of your existence.  Even if a company does not have an opening right now - if the recruiter gets a weekly reminder of how perfect your would be - you will be first in line for that next opening.

Be Unique

A blog is a chance to share your own unique voice and perspectives.  It is an opportunity for people to get to know you and your ideas. Be likeable - again this can tip the scales in your favour.  I’d rather hire a actor or researcher that I know, than one who is a complete mystery.

You are Easy to Find

A blog makes you easy to find to people who are looking for you.  The more pages on the internet that mention you, the easier you are for search engines to find. So a blog will also help entirely new people find you!

Populate Social Sites

A blog is content you can use to populate other sites - Facebook, Twitter, Linked In, Reddit and so on. It is regular content for you to give to interested parties.

Easily Shared

Blog posts are easily shared - rather than having to remember the name of that terrific model, designer, student teacher, candle-maker or mummy-blogger - friends and colleagues can just share the latest blog entry via email or social media. 


If writing isn’t your cup of tea - or if you are just too busy to commit to a weekly or bi-weekly blog, consider hiring a professional blogger, like My Personal Blogger. 


This blog was originally posted on www.mypersonalblogger.com.au

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