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Tuesday 28 July 2015
The Two Best Places to Host Your Blog
If you are thinking about establishing a blog as
a part of your digital marketing strategy, (and for those who aren’t, you need
to read my post here) one of the key decisions you will need to make is exactly
where these blog entries are going to be posted.
While Tumblr is growing as a micro-blogging
application, your best chances of reaching potential new clients and followers
lie in blogging through Google blogging applications such as Blogger or
Blogspot, or blogging via your own website.
Each has its own benefits.
Google Blogs
If you blog with a Google-based application that
is linked to your Google Account, there are excellent SEO benefits. Google
rates its own content highly, so a post on Blogspot will definitely rate above
other web-based blogging sites – including the legendary Wordpress which is
both more user-friendly and visually appealing.
Web-hosted blogs are a great option for those
you don’t have a website, conducting most of their business through social
media pages, or for those who are unable or unwilling to add a blogging page to
their existing site.
Adding a Blog To Your Existing Website
If you have a busy website, or a website that
needs to be busier, a blog is a necessity.
Each post acts as a new page on your website –
and the bigger your website is, the easier it is to be found my search engines.
And while Google remains at the top of all search engines, let’s not forget
those who use Bing and Yahoo too.
Having your content on your site draws people to
that site. A blog posted on social media
takes the reader straight to your site where all your marketing information
is. If they visit one page and like what
they see, there is a good chance they will look at another. We are not risk-takers when it comes to
making online purchases. We are researchers.
The more you have on your site, the more a potential customer can research you
and find confidence in what you have to offer.
Both blogging options give you plenty of
opportunity to share content on social media and reach out to consumers. I wouldn’t be without the blog page on my
website, but I also reproduce my material on Blogger to take advantage of
Google doing some positive page-ranking for me.
If you want to add a blog to your current
strategy, have a look at my recent post on who can blog for you. If you do want to engage a professional
blogger/content marketer, mypersonalblogger offers free trial packages so you
try our services risk-free.
Monday 27 July 2015
Friday 24 July 2015
Who Should Blog For You?
If you’ve been reading my blogs for some time
now, hopefully I have you convinced as to how a blog can help promote your
brand, product and message. You might know all about the SEO benefits, and how
it helps create a social media presence and so on… if not, check out my post
here.
So we know that blogging is marketing gold – but
who can take on the responsibility for blogging for your business?
The first and most obvious choice is your CEO –
the person with the vision. Your
customers would love to hear your origin story and all the reasons why you got
into the field you are in. Did you want
to do things differently? Was there
nothing on the market that met your needs?
This is all fascinating reading that will speak directly to your
followers and customers. But what if you
don’t have the time – or the desire – to sit down each week and craft that blog
post?
Why not ask some of your employees to take turns
blogging. Make it a team effort. You can blog about behind-the-scenes moments
in the workplace, upcoming events, new products, happy customers and so
on. Followers love to see what goes into
making that magic happen!
Finally, you might consider a professional
blogger. With a little research, this
person can do all of the above and more.
They will be experienced in writing content that connects and using key
words that help with SEO. We sometimes
see the opportunities you don’t – the things that seem everyday to you, but we
know will appeal to the general public.
At mypersonalblogger, we often undertake sample blogs so that new
clients can see the sort of content a professional blogger can create for
you. It’s free to try and you can stop
at any point. Give us a try today!
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