Who Should Blog For You?

When you are setting up a small business, it can be difficult to do all the things you should be doing.  You have a product or service to promote, a website to build, clients to source and maintain – it’s an exhausting but thoroughly exciting time.

If you’ve been reading my blogs for some time now, hopefully I have you convinced as to how a blog can help promote your brand, product and message. You might know all about the SEO benefits, and how it helps create a social media presence and so on… if not, check out my post here.

So we know that blogging is marketing gold – but who can take on the responsibility for blogging for your business?

The first and most obvious choice is your CEO – the person with the vision.  Your customers would love to hear your origin story and all the reasons why you got into the field you are in.  Did you want to do things differently?  Was there nothing on the market that met your needs?  This is all fascinating reading that will speak directly to your followers and customers.  But what if you don’t have the time – or the desire – to sit down each week and craft that blog post?

Why not ask some of your employees to take turns blogging.  Make it a team effort.  You can blog about behind-the-scenes moments in the workplace, upcoming events, new products, happy customers and so on.  Followers love to see what goes into making that magic happen!

Finally, you might consider a professional blogger.  With a little research, this person can do all of the above and more.  They will be experienced in writing content that connects and using key words that help with SEO.  We sometimes see the opportunities you don’t – the things that seem everyday to you, but we know will appeal to the general public.  At mypersonalblogger, we often undertake sample blogs so that new clients can see the sort of content a professional blogger can create for you.  It’s free to try and you can stop at any point.  Give us a try today!