The Two Best Places to Host Your Blog

If you are thinking about establishing a blog as a part of your digital marketing strategy, (and for those who aren’t, you need to read my post here) one of the key decisions you will need to make is exactly where these blog entries are going to be posted.

While Tumblr is growing as a micro-blogging application, your best chances of reaching potential new clients and followers lie in blogging through Google blogging applications such as Blogger or Blogspot, or blogging via your own website.  Each has its own benefits.

Google Blogs

If you blog with a Google-based application that is linked to your Google Account, there are excellent SEO benefits. Google rates its own content highly, so a post on Blogspot will definitely rate above other web-based blogging sites – including the legendary Wordpress which is both more user-friendly and visually appealing.

Web-hosted blogs are a great option for those you don’t have a website, conducting most of their business through social media pages, or for those who are unable or unwilling to add a blogging page to their existing site.

Adding a Blog To Your Existing Website

If you have a busy website, or a website that needs to be busier, a blog is a necessity.

Each post acts as a new page on your website – and the bigger your website is, the easier it is to be found my search engines. And while Google remains at the top of all search engines, let’s not forget those who use Bing and Yahoo too.

Having your content on your site draws people to that site.  A blog posted on social media takes the reader straight to your site where all your marketing information is.  If they visit one page and like what they see, there is a good chance they will look at another.  We are not risk-takers when it comes to making online purchases.  We are researchers. The more you have on your site, the more a potential customer can research you and find confidence in what you have to offer.   

Both blogging options give you plenty of opportunity to share content on social media and reach out to consumers.  I wouldn’t be without the blog page on my website, but I also reproduce my material on Blogger to take advantage of Google doing some positive page-ranking for me.

If you want to add a blog to your current strategy, have a look at my recent post on who can blog for you.  If you do want to engage a professional blogger/content marketer, mypersonalblogger offers free trial packages so you try our services risk-free.