Whether you’ve stayed up late at night writing your own content, or hired a professional blogger to take care of it for you, many of us wonder what the best time is to post blogs on our website.
The good news is, it doesn’t really matter what time of day you post to your personal or business blog, as long as readers can expect entries on a regular schedule. What really matters is how we share blogs on social media. A little bit of know-how and you can ensure your excellent blogs reach maximum readership rather than be lost in cyberspace….
Where Should I Share?
Facebook is a terrific site to generate a personality and “feel” for your brand. You can combine your blog posts with personal statements about your business, upcoming events, new products and so on. Facebook is the most popular of all the social media sites - with well over 750 million daily users. It’s also the most interactive of all the sites - your posts will generate the most interaction with your clients here.
A recommended guideline for weekly posts on Facebook is a minimum of three, and a maximum of ten. This is a good rule of thumb for anyone interested in Google+ as well.
Twitter is one of my favourite sites to post my blogs on. It is a terrific site for professional sharing – you can following like-minded people and engage with them to whatever degree you feel comfortable.
It’s fine to post to Twitter several times a day – and to repeat posts after a short period of time. Twitter is made for high volume posting – at least five times a day is an excellent guideline, although this does not all have to be your own content – it’s good practice to retweet articles or tips by other authorities in your field.
If your brand has a visual element, you may be able to share on Pinterest – one of the fastest growing social network sites in the world. How-to blogs with pictures or even a short video do particularly well on Pinterest. You may even like to explore Instagram.
When Should I Share?
When posting to Facebook, it’s worth remembering that most people check Facebook at the start and end of their working day. Posting between 6-8am will catch the early birds who go online to check out their morning news, and between 2 and 5pm you will catch those taking a coffee break towards the end of the workday.
The best time to post on Twitter is mid to early afternoon. Although you might be up late blogging, no-one will be up to look at you post in the night. Unlike Facebook, which is designed for fewer posts, yours will be lost among the multitude of posts overnight.
Mid-afternoon and late at night make for the best Pinterest posting times and Instagrammers should look to post at 5pm when everyone is getting off work.
Can I Repeat Content?
The top-notch content on your blog should be shared repeatedly. Those who missed it the first time will no doubt catch it in the second or the third. And why should new customers miss out on your excellent previous material?
If you make sure your content is ‘evergreen’ (not reliant on current events or linked too closely to a passing trend) it can be shared over and over, provided that time is left in between.
Repeating content on Facebook requires quite a bit of time left in between posts, as the site has a lower volume of posts. Repeat posts too closely and you will look like you have run out of fresh things to say.
On Twitter you are almost expected to repeat content. Play around with different posting times – once in the morning, once in the afternoon and so on. This is a high-volume site so it is likely some of your followers will miss your posts in one time frame or another. Again, leave some time between posts, but less time is needed than on Facebook. You can also always post the link with a different title. Experiment with this and see what gains the audience’s attention. I might post this same blog by tweeting: “Everything You wanted to Know About Posting Blogs to Social Media” and at another time use “When Should I Post Blogs for Maximum Readership?”
Your Pinterest posts remain visible, so try not to re-post the same information without repackaging it. The Small Things Blog, which posts hairstyle tips, might combine several tutorials on up-dos to create one super-pin called “5 Great Buns that Take Less than Five Minutes Each”.
No matter where, when or how you post, good quality content is the foundation of an excellent blog. It is the most important investment you can make.
This blog was originally posted on www.mypersonalblogger.com.au
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